The Project

LCLD Fellows is a year-long leadership development program for mid-career attorneys, nominated by their Managing Partner or General Counsel as high-potential leaders in the legal profession. In-person meetings bookend the program year, and it's Jamie and team's job to make each one feel like a fully realized branded moment.

Unlike the Annual Membership Meeting, there is no outside agency involved here. Jamie and her team design everything from the ground up, concepting the visual direction, building the full design system, and producing every deliverable in-house. The Fellows program is anchored by a consistent orange palette, but how that palette is interpreted—the patterns, typography treatments, layout systems, and overall aesthetic—changes entirely each year.

Fellows and Pathfinder meetings are held consecutively or simultaneously, which means the design system Jamie and team create serves both programs at once. One system, two palettes. Every physical and printed element produced for Fellows runs in parallel for Pathfinder in purple.

For most meetings, Jamie conducts an advance site visit to assess the space and map branding placement, determining where environmental elements will have the most impact before a single piece goes to production.

Custom presentation decks are produced for these meetings as well, designed in Illustrator using the event's visual system and placed as images for seamless consistency between the room and the screen.

In 2023, the live t-shirt printing activation, originally introduced at the Annual Meeting, was brought to Fellows and Pathfinder during a reception aboard the USS Midway in San Diego. Attendees received custom-printed tees on-site, using a design created by Jamie.

Scope & Details

Audience: Mid-career attorneys (8-15+ years), nominated by firm and corporate leadership

Design Origin: 100% original, no external agency. Concept, system, and all deliverables by Jamie and team.

Palette: Orange, consistent program identifier across all cycles; visual direction evolves annually

Relationship to Pathfinder: Fellows and Pathfinder share one design system each year, Fellows in orange, Pathfinder in purple

Environmental Deliverables: LED and digital signage, column wraps, stage backdrops, entry walls, banner stands, badge systems, signage cards, printed collateral, wellness space branding

Presentation Design: Custom Illustrator-designed decks matching the event's visual system

Cadence: Spring kickoff and Fall closing meetings, annually