Daisy Days – St. Catherine's School
Print · Apparel · Information Design · Volunteer
Four years of original event apparel and a take-home packet that replaced fragmented flyers with a single cohesive designed document—and became the standard going forward.
The Project
Daisy Days is the largest annual fundraiser at St. Catherine's School in Richmond—a two-day spring event spanning games, vendors, performances, and activities for hundreds of girls and their families. As a volunteer Chair of the event, Jamie took on the full design scope: original apparel graphics and event print collateral across multiple years.
The event t-shirt and sweatshirt are central to Daisy Days culture, worn to school in the days before and after the event across the full student body. Jamie has designed the apparel for four consecutive years, creating a completely original graphic each cycle produced in multiple colorways. The 2023 design featured a pair of sunglasses filled with daisies; 2024 brought a retro VW van rendered across a range of colors; the 50th anniversary collection was a full illustration project, produced on both t-shirts and sweatshirts as a commemorative collection.
Beyond print and apparel, Jamie also created hand-lettered chalkboard signage for the event—from pricing sandwich boards featuring original illustration work to an eight-foot corporate sponsor board—extending the event's visual identity into every corner of the space.
On the print side, Jamie replaced a fragmented set of undesigned committee flyers with a single cohesive take-home packet distributed in the backpacks of all 300+ lower school students. The packet unified every piece of event information in one designed document with clear hierarchy and a checklist so nothing got missed. It’s become the standard format for the event going forward.
Scope & Details
Role: Event Chair & Designer – volunteer
Apparel: 4 years of original t-shirt and sweatshirt design, new illustration graphic each cycle, produced in multiple colorways
Hand Lettering & Signage: Original chalkboard signage including illustrated sandwich boards and large-format sponsor recognition display
The Opportunity: Event information had historically been distributed across multiple standalone flyers from different committees, with no cohesive design or unified format
The Solution: A single branded take-home packet for 300+ students with clear hierarchy and a checklist so nothing got missed
Outcome: It's become the standard format for the event going forward; apparel worn school-wide each year